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If your business has suffered with similar logistics issues then one of your resolutions for 2015 has to be to carry out an end-to-end review of your entire supply chain, from source to customer, or cradle to grave, so to speak.

Your route to market; processes and suppliers you have in place to meet your demand, could make or break your business however good your product is – if you can’t get it to your customers on time and every time then your brand will be remembered for entirely the wrong reasons – and this bad word will spread to others.

Today’s consumers have more choices than ever when it comes to researching and purchasing products but as ecommerce develops into Omni-channel retail, how will retailers need to adapt?